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St George says we are big enough and small enough 29 January 2010
St George Bank will launch a new advertising campaign on Sunday that does not feature happy the Dragon. The new campaign will tell customers that St George is Big Enough: Small Enough.
St George chief executive Greg Bartlett, said St George was the best of both worlds. “Safety and security really matter, but customers crave a bank that is local and in the community,” he said,” we’re big enough but we are sticking to our roots.” This is the first rebranding exercise by St George since it was bought by Westpac.
